Writing Can Be Murder

January 2, 2008

They paid someone for this?!?

Filed under: Uncategorized — jenniferelbaum @ 8:50 pm

Sifting through today’s junk mail, I opened a mini-brochure from ChefsDiet, which apparently is some sort of gourmet/diet delivery service that’ll bring three meals a day to you (by 5 a.m. — neighbors must LOVE that) all for the low, bargain price of $39.99 + tax per day.

Now I know I have a critical/cynical eye, but what advertising genius decided to use Ali Landry as the first celebrity endorsement? I see Ali Landry and I think of one thing: Doritos. (If you don’t know who Ali Landry is google “Doritos girl” and you’ll find out).

(In case you’re wondering, they’ve also got pics and testimonial “quotes” from Kathy Griffin and Marcus Schenkenberg)

But the thing that really pushed me over the edge about this add is that it’s “Endorsed by over 100 of the country’s biggest celebrities”   Yup, that’s right, a diet ad uses the phrase “BIGGEST CELEBRITIES” (not once, but twice).

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3 Comments »

  1. This last semester I took an English critical thinking course. In the book they had a whole chapter dedicated to ads. I now find them amusing of how much they are a crock of…well you know what. But for some strange reason I still prefer Pepsi over Cola.

    Comment by Melissa Blue — January 2, 2008 @ 10:47 pm

  2. LOL! I hear the commercials for this service all the time. Who but a BIG celebrity could afford $39.99 a day? Especially if you’re feeding more than one person in the house?

    Comment by bgardner — January 3, 2008 @ 8:55 am

  3. Melissa — Behold the power of advertising!

    B — I’ve never heard the commercials. Now I’ve got to pay better attention…

    Comment by jenniferelbaum — January 3, 2008 @ 9:09 am


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